Must is a boutique SEO consultancy dedicated to helping companies win in the most competitive industries.
Founded in 2017 by Stefano Gorgoni – an SEO professional with 20+ years of experience, 15+ of which in iGaming – Must combines deep technical expertise with a business-first mindset. Our background spans travel, gaming, publishing, and other fast-moving markets where visibility is everything.
We work with clients of every size: from large operators launching in multiple markets to lean teams needing quick, tactical SEO wins.
Although our headquarters are in Malta, Must has been remote from day one. This lets us bring together top talent from around the world – and stay agile, scalable, and always focused on results.