Why brand protection matters
Your brand name is your most valuable keyword. Players searching for “your casino + bonus” or “your casino + login” are ready to convert.
If you don’t rank in the top spots, affiliates will – and you’ll “rent” your own customers at 40–50% of net revenue in commissions, month after month.
With a proper brand protection SEO strategy, you can:
Cut commission leakage
Keep lifetime player value in-house
Control the narrative around your brand
What is Brand Protection SEO
Brand protection SEO means securing visibility on all branded searches by:
Making sure your official site ranks #1 for your brand name
Building additional “brand protection websites” (brand+casino, brand+geo, brand+slots, etc.)
Strengthening your reputation with profiles and trust signals
The result: more direct signups, lower CPAs, and stronger control over how your brand is perceived.
Why start before launch
Affiliates publish on established websites that Google already trusts. Your casino site, on the other hand, is brand new and barely known to search engines. That’s why affiliates dominate branded keywords from day one.
Starting brand protection SEO before launch means you enter the market with your own footprint already in place.
Case study
One brand protection site I built for a client cost ~€5K.
Once it started ranking, it consistently generated €10K–50K per month, adding up to over €500K in less than 2 years.
(ok, results vary – it won’t always scale that high, but most of the time the ROI more than justifies the investment).
Typical issues we fix
Affiliates outranking the casino’s own site for its brand name
“Brand + bonus/login/review” controlled by third parties
Technical SEO issues stopping the official site from ranking properly
Lack of protective websites in place
Why work with us
20+ years of SEO experience, 15+ in iGaming
First-hand experience building profitable brand protection sites
Clear ROI-focused approach: what you spend once, you don’t pay again in lifetime commissions
Global reach: we work with operators launching in multiple markets
Next step
Stop paying affiliates for players searching your brand.
Let’s build a brand protection SEO plan that keeps your revenue in-house.